Beta has been the Italian and European leader in the tool sector since 1923. It is the brand for professional mechanics, from industrial maintenance to car repairs, and for all those whose hobbies are much more than a simple pastime.
Today the Beta catalogue comprises over 15,000 items divided into 30 product families, its product range expands year after year to satisfy the most demanding professional users and sectors such as automotive, energy, engineering, oil & gas, and aeronautics.
The brand name Beta became active in the sports sponsorship world as early as the 1970s, when it entered the Formula 1 world. Beta has been actively involved in motor racing ever since, which has translated into technical partnerships with the most prestigious teams: Ferrari, Jordan, McLaren and Minardi in Formula 1, Yamaha, Honda, Suzuki and Kawasaki in MotoGP.
Beta gives quality a very real meaning: “All that thoroughly satisfies professional users’ expectations and needs, and makes our product a key working tool”. The tool is designed and built on the basis of state-of-the-art technology, to perform its more general function, while providing unique repeated performance in time. The quality of Beta products is also certified by the UNI EN ISO 9001:2015 standard.